GMCFeed

Connect

Match

Ai Categorization Edit

Launch

Connect your data

Easily connect your product data into our platform using a TXT/CSV file via:

HTTP URL
FTP
Direct Upload

Or if you have a shopping cart platform click here

Match your column data easily

Reviewing and selecting fields from your data is as simple as navigating to the feed field in question and selecting from the drop down list. The list represents the column headers of the fields from your imported data. Our fast loading grid interface provides instant loaded values to be certain you have selected the correct columns.

Ai Categorization Edit

Our platform uses Google algorithms to successfully identify and place products within the correct Google Product Category. Product data can also be higly customized using our simple rule generator and direct edit in the grid interface. This helps increase ROI in Shopping Ad spend and overall product data quality, a key factor to being successful on Consumer Shopping Engines.

Launch to multiple channels

We make is easy to launch your products to multiple channels and manage one feed across the advertising landscape. Below is a quick list of the many channels our feed can be utilized in.

Google
Facebook
Bing

Pinterest
Commission Junction
Pepperjam

Channels Supported

Rule change Manual change

Identifier id

Required
Your product’s unique identifier

Example
A2B4

Syntax
Max 50 characters

Schema.org property
Product.sku

Use a unique value for each product. Use the product's SKU where possible
Keep the ID the same when updating your data
Use only valid unicode characters. Avoid invalid characters like control, function, or private area characters
Use the same ID for the same product - across countries or languages

Identifier title

Required
Your product’s name

Example
Mens Pique Polo Shirt

Syntax
Max 150 characters

Schema.org property
Product.name

Accurately describe your product and match the title from your landing page
Don’t include promotional text like "free shipping," all capital letters, or gimmicky foreign characters
For variants
- Include a distinguishing feature such as color or size
For mobile devices
- Include “with contract” if sold with a contract
- For the United States, include “with payment plan” if sold in installments
For Russia
- For books and other information products, include the age rating at the beginning of the title

Identifier description

Required
Your product’s description

Example
Red, 100% cotton, large men’s t-shirt

Syntax
Max 5000 characters

Schema.org property
Product.description

Accurately describe your product and match the description from your landing page
Don’t include promotional text like "free shipping," all capital letters, or gimmicky foreign characters
Include only information about the product. Don’t include links to your store, sales information, details about competitors, other products, or accessories

Identifier link

Required
Your product’s landing page

Example
http://www.example.com/asp/sp.asp?cat=12&id=1030

Schema.org property
Offer.url

Use your verified domain name
Start with http or https
Use an encoded URL that complies with RFC 2396 or RFC 1738. For example, a comma would be represented as "%2C"
Don't link to an interstitial page unless legally required
Use an in-domain tracking URL if needed. Don't use too many redirects, which can increase latency

Identifier image_link

Required
The URL of your product’s main image

Example
http://www.example.com/image1.jpg

Schema.org property
Product.image

For the image URL:
- Link to the main image of your product
- Start with http or https
- Use an encoded URL that complies with RFC 2396 or RFC 1738. For example, a comma would be represented as "%2C"
- Make sure the URL can be crawled by Google (robots.txt configuration allowing Googlebot and Googlebot-image)
For the image:
- Accurately display the product you're selling
- Use an accepted format: non-animated GIF (.gif), JPEG (.jpg/.jpeg), PNG (.png), BMP (.bmp), and TIFF (.tif/.tiff)
- For non-apparel products, use an image of at least 100 x 100 pixels
- For apparel products, use an image of at least 250 x 250 pixels
- Don't submit an image larger than 64 megapixels or a file larger than 16MB
- Don't scale up an image or submit a thumbnail
- Don't include promotional text, watermarks, or borders
- Don't submit a placeholder or a generic image Exceptions:
- In Hardware (632) or Vehicles & Parts (888) categories, illustrations are accepted
- In any paint category, single color images are allowed

Identifier price

Required
Your product’s price

Example
15.00 USD

Syntax

Numeric
ISO 4217

Schema.org property
Offer.priceSpecification

Accurately submit the product's price and currency, and match with the price from your landing page
Make sure that your landing page includes the price in the currency of the country of sale prominently and in a place that's straightforward to find
Ensure that the product can be purchased online for the submitted price
Make sure that any user in the country of sale can buy the product for the submitted price, and without paying for a membership
- Add any minimum order value in your shipping settings
Don't submit a price of 0 (a price of 0 is allowed for mobile devices sold with a contract)
For products sold in bulk quantities, bundles, or multipacks
- Submit the total price of the minimum purchasable quantity, bundle, or multipack
For the US and Canada
- Don't include tax in the price
For all other countries
- Include value added tax (VAT) or Goods and Services Tax (GST) in the price
See unit_pricing_measure and installmentattributes for additional options to submit price-related information

Identifier availability

Required
Your product's availability

Example
in stock

Supported values

in stock
out of stock
preorder

Schema.org property
Offer.availability

Accurately submit the product's availability and match the availability from your landing page

Identifier size

Required (Required for all apparel items in the Apparel & Accessories > Clothing and Apparel & Accessories > Shoes product categories focused on people in Brazil, France, Germany, Japan, the UK, and the US as well as all products available in different sizes)

Optional for all other products and countries of sale
Your product’s size

Example
XL

Syntax
Max 100 characters

For variants
- Include with the same value for item_group_id and different values for size
If sizes contain multiple dimensions, condense them into 1 value. For example, "16/34 Tall" for neck size 16 inches, sleeve length 34 inches, and “Tall” fit
If your item is one size fits all or one size fits most, you can use one size, OS, one size fits all, OSFA, one size fits most, or OSFM

Identifier condition

Required
Your product’s condition

Example
new

Supported values

new
Brand new, original, unopened packaging
refurbished
Professionally restored to working order, comes with a warranty, may or may not have the original packaging
used
Previously used, original packaging opened or missing

Schema.org property
Offer.itemCondition

Identifier gender

Required (Required for all apparel items in feeds that are focused on people in Brazil, France, Germany, Japan, the UK, and the US as well as all gender-specific products)

Optional for all other products and countries of sale

The gender for which your product is intended

Example
Unisex

Supported values

male
female
unisex

Schema.org property
Product.audience.suggestedGender

For some Apparel & Accessories (166) categories like Shoelaces (1856), this attribute is recommended instead of required since these categories aren't dependent on gender
For variants
- Include with the same value for item_group_id and different values for gender

Identifier color

Required (For all apparel items in feeds that are focused on people in Brazil, France, Germany, Japan, the UK, and the US as well as all products available in different colors)

Optional for all other products and countries of sale
Your product’s color(s)

Example
Black

Syntax
Max 100 alphanumeric characters (max 40 characters per color)

Schema.org property
Product.color

Don’t use a number such as 0 2 4 6 8
Don’t use characters that aren’t alphanumeric such as #fff000
Don’t use only 1 letter such as R (For Chinese, Japanese, or Korean languages, you can include a single character such as 红)
Don’t reference the product or image such as “see image”
Don't combine several color names into 1 word instead of separating them with a / such as RedPinkBlue
Don’t use a value that isn’t a color such as multicolor, various, variety, men's, women's, or N/A
For variants
- Include with the same value for item_group_id and different values for color

Identifier age_group

Required (For all apparel items that are focused on people in Brazil, France, Germany, Japan, the UK, and the US as well as all products with assigned age groups)

Optional for all other products and countries of sale
The demographic for which your product is intended

Example
infant

Supported values

newborn
Up to 3 months old
infant
Between 3-12 months old
toddler
Between 1-5 years old
kids
Between 5-13 years old
adult
Typically teens or older

Schema.org property

Product.audience.suggestedMinAge
Product.audience.suggestedMaxAge

Include one value per product
For variants
- Include with the same value for item_group_id and different values for age_group

Identifier item_group_id

Required (Brazil, France, Germany, Japan, the United Kingdom, and the US if the product is a variant)

Optional for all other products and countries of sale
ID for a group of products that come in different versions (variants)

Example
AB12345

Syntax
Max 50 alphanumeric characters

Use a unique value for each group of variants. Use the parent SKU where possible
Keep the value the same when updating your product data
Use only valid unicode characters
Use an item group ID for a set of products that differ by one or more of these attributes:
- color
- size
- pattern
- material
- age group
- gender
Include the same attributes for each product in the item group. For example, if a product varies by size and color, submit sizeand color for every product that share the same value for item_group_id
If your products differ by design elements that aren't represented by the attributes above, don't use item_group_id

Identifier google_product_category

Required (for Apparel & Accessories (166), Media(783), and Software (2092) categories)

Optional for all other products
Google-defined product category for your product

Example
Apparel & Accessories > Clothing > Outerwear > Coats & Jackets
or
371

Syntax
Value from the Google product taxonomy

The numerical category ID, or
The full path of the category

Supported values
Google product taxonomy

Include only 1 category
Include the most relevant category
Include either the full path of the category or the numerical category ID
Include a specific category for certain products:
- Alcoholic beverages must be submitted with one of these categories:
  - Food, Beverages & Tobacco > Beverages > Alcoholic Beverages (499676), or any of its subcategories
  - Arts & Entertainment > Hobbies & Creative Arts > Homebrewing & Winemaking Supplies (3577), or any of its subcategories
- Mobile devices sold with contract must be submitted as Electronics > Communications > Telephony > Mobile Phones (267) for phones or Electronics > Computers > Tablet Computers (4745) for tablets
- Gift Cards must be submitted as Arts & Entertainment > Party & Celebration > Gift Giving > Gift Cards & Certificates(53)

Identifier product_type

Optional
Product category that you define for your product

Example
Home > Women > Dresses > Maxi Dresses

Syntax
Max 750 alphanumeric character

Include the full category. For example, include Home > Women > Dresses > Maxi Dresses instead of just Dresses
Only the first product_type value will be used to organize bidding and reporting in AdWords Shopping campaigns

Identifier sale_price

Optional
Your product's sale price

Example
15.00 USD

Syntax

Numeric
ISO 4217

Schema.org property
Offer.priceSpecification

Meet the requirements for the price attribute
Submit the sale_price in addition to the priceattribute with the non-sale price
Accurately submit the product's sale price, and match the sale price from your landing page

Identifier sale_price_effective_date

Optional
The date range during which the product’s sale_price applies

Example
(For UTC+1)
2016-02-24T11:07:31+0100 / 2016-02-29T23:07:31+0100

Syntax

Max 51 alphanumeric characters
ISO 8601
- YYYY-MM-DD
- YYYY-MM-DDThh:mm:ss
- YYYY-MM-DDThh:mm:ssZ
Separate start date and and end date with /

Schema.org property

Offer.priceSpecification.validFrom
Offer.priceSpecification.validThrough

Use together with sale_price
If you don't submit sale_price_effective_date, the sale_price always applies
Use a start date before the end date

Identifier gtin

Required (For all new products with a gtin assigned by the manufacturer)

Optional for all other products
Your product’s Global Trade Item Number (GTIN)

Example
3234567890126

Syntax
Max 50 numeric characters (max 14 per value - added spaces and dashes are ignored)

Supported values

UPC (in North America / GTIN-12)
12-digit number like 323456789012
8-digit UPC-E codes should be converted to 12-digit codes
EAN (in Europe / GTIN-13)
13-digit number like 3001234567892
JAN (in Japan / GTIN-13)
8 or 13-digit number like 49123456 or 4901234567894
ISBN (for books)
10 or 13-digit number like 1455582344 or 978-1455582341. If you have both, only include the 13-digit number. ISBN-10 are deprecated and should be converted to ISBN-13
ITF-14 (for multipacks / GTIN-14)
14-digit number like 10856435001702

Schema.org property
Product.isbn Product.gtin8 Product.gtin12 Product.gtin13 Product.gtin14

Exclude dashes and spaces
Submit only valid GTINs as defined in the official GS1 validation guide, which includes these requirements:
- The checksum digit is present and correct
- The GTIN is not restricted (GS1 prefix ranges 02, 04, 2)
- The GTIN is not a coupon (GS1 prefix ranges 98 - 99)
For compatible products:
- Submit the GTIN and brand from the manufacturer who actually built the compatible product
- Don't provide the Original Equipment Manufacturer (OEM) brand to indicate that your product is compatible with or a replica of the OEM brand's product
For multipacks:
- Use the product identifiers that relates to the multipack
For bundles:
- Use the product identifiers for the main product in the bundle
If you offer customization, engraving, or other personalization of a product that's been assigned a GTIN by the manufacturer:
- Submit the GTIN and use the is_bundle attribute to let us know that the product includes customization
If your product doesn't have both a GTIN and MPN:
- Set identifier_exists to no (FALSE)

Identifier brand

Required (For all new products, except movies, books, and musical recording brands)

Optional for all other products
Your product’s brand name

Example
Google

Syntax
Max 70 characters

Schema.org property
Product.brand

Provide the brand name of the product generally recognized by consumers
Only provide your store name as the brand in case you manufacture the product, or your product falls into a generic brand category. For example, you could submit your store name as the brand if you sell white label products or customized jewelry
If you don't have a brand to provide, don't provide a value. For example, don't use N/A, Generic, No brand, or Does not exist
For compatible products:
- Submit the GTIN and brand from the manufacturer who actually built the compatible product
- Don't provide the Original Equipment Manufacturer (OEM) brand to indicate that your product is compatible with or a replica of the OEM brand's product

Identifier mpn

Required (Only if your new product does not have a manufacturer assigned gtin)

Optional for all other products
Your product’s Manufacturer Part Number (mpn)

Example
GO12345OOGLE

Syntax
Max 70 alphanumeric characters

Schema.org property
Product.mpn

Only submit MPNs assigned by a manufacturer
Use the most specific MPN possible. For example, different colors of a product should have different MPNs
If your product doesn't have both a GTIN and MPN:
- Set identifier_exists to no (FALSE)

Identifier shipping

Required (Australia, Czechia, France, Germany, Israel, Italy, Netherlands, Spain, Switzerland, the UK, and the US)

Optional for all other countries of sale
Your product's shipping cost

Supported prices
0–1000 USD (check here for other currencies)

Example

US:CA:Overnight:16.00 USD

Syntax
shipping uses 4 sub-attributes:

country (optional)
ISO 3166 country code
region or postal_code or location_id or location_group_name (optional)
service (optional)
Service class or shipping speed
price (required)
Fixed shipping cost, including VAT if required

Use this setting only to override the Merchant Center account shipping settings for an individual item

Identifier custom_label_0

Optional
Label that you assign to a product to help organize bidding and reporting in Shopping campaigns

Example

seasonal
clearance
holiday
sale
price range

Syntax
Max 100 characters

Use a value that you'll recognize in your Shopping campaign. The value won't be shown to users who see your ads
Submit up to 5 custom labels per product by including this attribute multiple times:
- custom_label_0
- custom_label_1
- custom_label_2
- custom_label_3
- custom_label_4
Use only 1,000 unique values for each custom label across your Merchant Center account

Identifier identifier_exists

Optional
To be used if your new product doesn’t have a

GTIN and brand
or
MPN and brand

Example
no

Supported values

yes
Product identifiers are assigned to the new product by the manufacturer
no
No GTIN, brand, or MPN are assigned to the new product by the manufacturer

If you don't submit the attribute, the default is yes
If your product doesn't have a GTIN and brand, or MPN and brand:
- Set identifier_exists to no

Identifier mobile_link

Optional
Your product’s mobile-optimized landing page when you have a different URL for mobile and desktop traffic

Example
http://www.m.example.com/asp/sp.asp?cat=12&id=1030

Syntax
Max 2000 alphanumeric characters

Meet the requirements for the link attribute

Identifier additional_image_link

Optional
The URL of an additional image for your product

Example
http://www.example.com/image1.jpg or for mutiple images: http://www.example.com/image1.jpg,http://www.example.com/image2.jpg

Syntax
Max 2000 characters

Meet the requirements for the image_link attribute with these exceptions:
- The image can include product staging and show the product in use
- Graphics or illustrations can be included
Submit up to 10 additional product images by including this attribute multiple times

Identifier availability_date

Optional
The date a pre-ordered product becomes available for delivery

Example
(For UTC+1)
2016-02-24T11:07:31+0100

Syntax

Max 25 alphanumeric characters
ISO 8601
- YYYY-MM-DD
- YYYY-MM-DDThh:mm:ss
- YYYY-MM-DDThh:mm:ssZ

Schema.org property

Offer.availabilityStarts
Offer.availabilityEnds

Use this attribute if you submit availability as preorder

Identifier expiration_date

Optional
The date that your product should stop showing

Example
(For UTC+1)
2016-07-11T11:07:31+0100

Syntax

Max 25 alphanumeric characters
ISO 8601
- YYYY-MM-DD
- YYYY-MM-DDThh:mm:ss
- YYYY-MM-DDThh:mm:ssZ

Use a date less than 30 days in the future

Identifier cost_of_goods_sold

Optional
The costs associated with the sale of a particular item as defined by the accounting convention you set up. These costs may include material, labor, freight, or other overhead expenses. By submitting the COGS for your products, you gain insights about other metrics, such as your gross margin and the amount of revenue generated by your Shopping ads.

Example

23.00 USD

Syntax

ISO 4217 codes
Use '.' rather than ',' to indicate a decimal point
Numeric

Identifier unit_pricing_measure

Optional (except when required by local laws or regulations)
The measure and dimension of your product as it is sold

Example
1.5kg

Syntax
Numerical value + unit

Supported units

Weight: oz, lb, mg, g, kg
Volume US imperial: floz, pt, qt, gal
Volume metric: ml, cl, l, cbm
Length: in, ft, yd, cm, m
Area: sqft, sqm
Per unit: ct

Schema.org property
Offer.priceSpecification.referenceQuantity

Use the measure or dimension of the product without packaging
Use a positive number

Identifier unit_pricing_base_measure

Optional (except when required by local laws or regulations)
The product’s base measure for pricing (e.g. 100mlmeans the price is calculated based on a 100ml units)

Example
100g

Syntax
Integer + unit

Supported integers
1, 10, 100, 2, 4, 8

Supported units

Weight: oz, lb, mg, g, kg
Volume US imperial: floz, pt, qt, gal
Volume metric: ml, cl, l, cbm
Length: in, ft, yd, cm, m
Area: sqft, sqm
Per unit: ct

Additional supported metric integer + unit combinations
75cl, 750ml, 50kg, 1000kg

Schema.org property
Offer.priceSpecification.referenceQuantity.valueReference

Optional when you submit unit_pricing_measure
Use the same unit of measure for both unit_pricing_measure and unit_pricing_base_measure
Keep in mind that the price (or sale price, if active) is used to calculate the unit price of the product. For example, if price is 3 USD, unit_pricing_measure is 150ml, and unit_pricing_base_measure is 100ml, the unit price is 2 USD / 100ml

Identifier installment

Optional (Available for Brazil and Mexico only)
Details of an installment payment plan

Example
6, 50 BRL

Syntax
installment uses 2 sub-attributes:

months (required)
Integer, the number of installments the buyer has to pay.
amount (optional)
ISO 4217, the amount the buyer has to pay per month

Match the installment option that’s visible on your landing page
Don't require a loyalty card
Make sure you still include the price attribute with the total price for the product

Identifier loyalty_points

Optional (Available for Japan only)
The number and type of loyalty points a customer receives when buying a product

Example
Program A, 100, 1.5

Syntax
loyalty_points uses 3 sub-attributes:

points_value(required)
Number of points earned for the product
name (optional)
Name of the loyalty points program, 12 full-width characters or 24 roman characters
ratio (optional)
Number, the ratio of a point when converted to currency

Only submit loyalty points with a specific monetary value

Identifier adult

Required (If a product contains adult content)
Indicate a product includes sexually suggestive content

Example
yes

Supported values

yes
no

Submit yes if this individual product contains nudity or sexually suggestive content. If you don't submit the attribute, the default is no. Learn about the adult-oriented content policy
If your website is generally focused on an adult audience and contains adult-oriented content with or without nudity, navigate to to your Merchant Center account, open General Settings, and check the box next to “This site contains adult products as defined by our policy.” If you check the box, you don't need to submit the adult attribute for individual products.

Identifier multipack

Required (For multipack products in Australia, Brazil, Czechia, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, the UK and the US)

Optional for all other products and countries of sale
The number of identical products sold within a merchant-defined multipack

Example
6

Syntax
Integer, greater than 1 (multipacks cannot contain 1 product)

Submit this attribute if you defined a custom group of identical products and are selling them as a single unit of sale. For example, you're selling 6 bars of soap together
Submit the number of products in your multipack. If you don't submit the attribute, the default is 0
If the product's manufacturer assembled the multipack instead of you, don't submit this attribute

Identifier is_bundle

Required (For bundles in Australia, Brazil, Czechia, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, the UK and the US)

Optional for all other products and countries of sale
Indicates a product is a merchant-defined custom group of different products featuring one main product

Example
yes

Supported values

yes
no

Submit yes if you're selling a custom bundle of different products that you created, and the bundle includes a main product. For example, a camera combined with a lens and bag. If you don't submit the attribute, the default is no
Don't use this attribute for bundles without a clear main product. For example, a gift basket containing cheese and crackers

Identifier energy_efficiency_class

Optional (Available for EU & CH only, may be required by local laws or regulations)
Your product’s energy label

Example
A+

Supported values

A+++
A++
A
B
C
D
E
F
G

Include the legally required energy label
To be used in combination with min_energy_efficiency_class and max_energy_efficiency_class to create an energy efficiency label, for example, A+ (A+++ to D).

Identifier energy_efficiency_class_min

Optional (Available for EU & CH only, may be required by local laws or regulations)
Your product’s energy label

Example
A+++

Supported values

A+++
A++
A
B
C
D
E
F
G

Include the legally required energy label
To be used in combination with energy_efficiency_class and max_energy_efficiency_class to create an energy efficiency label, for example, A+ (A+++ to D).

Identifier energy_efficiency_class_max

Optional (Available for EU & CH only, may be required by local laws or regulations)
Your product’s energy label

Example
D

Supported values

A+++
A++
A
B
C
D
E
F
G

Include the legally required energy label
To be used in combination with energy_efficiency_class and min_energy_efficiency_class to create an energy efficiency label, for example, A+ (A+++ to D).

Identifier material

Required (if relevant for distinguishing different products in a set of variants)

Optional for all other products
Your product’s fabric or material

Example
leather

Syntax
Max 200 characters

To indicate multiple materials for a single product (not variants), add a primary material, followed by up to 2 secondary materials, separated by a /. For example, instead of CottonPolyesterElastane, use cotton/polyester/elastane
For variants
- Include with the same value for item_group_id and different values for material

Identifier size_type

Optional (Available for apparel products only)
Your apparel product’s cut

Example
maternity

Supported values

regular
petite
plus
big and tall
maternity

If you don't submit the attribute, the default is regular

Identifier size_system

Optional (Available for apparel products only)
The country of the size system used by your product

Example
US

Supported values

US
UK
EU
DE
FR
JP
CN (China)
IT
BR
MEX
AU

If you don't submit the attribute, the default is your county of sale

Identifier ads_redirect

Optional
A URL used to specify additional parameters for your product page. Users will be sent to this URL rather than the value that you submit for link or mobile_link

Example
http://www.example.com/product.html

Syntax
Max 2000 characters

Submit the same registered domain as the value for adwords_redirect, link, and mobile_link.
Valid registered domains include example.com, m-example.com, example.co.uk, example.com.ai, and bar.tokyo.jp. URLs submitted with invalid domains, such as example.zz or example.comic, will not be accepted. For more details on valid registered domains, see adwords_redirect.

Identifier custom_label_1

Optional
Label that you assign to a product to help organize bidding and reporting in Shopping campaigns

Example

seasonal
clearance
holiday
sale
price range

Syntax
Max 100 characters

Use a value that you'll recognize in your Shopping campaign. The value won't be shown to users who see your ads
Submit up to 5 custom labels per product by including this attribute multiple times:
- custom_label_0
- custom_label_1
- custom_label_2
- custom_label_3
- custom_label_4
Use only 1,000 unique values for each custom label across your Merchant Center account

Identifier custom_label_2

Optional
Label that you assign to a product to help organize bidding and reporting in Shopping campaigns

Example

seasonal
clearance
holiday
sale
price range

Syntax
Max 100 characters

Use a value that you'll recognize in your Shopping campaign. The value won't be shown to users who see your ads
Submit up to 5 custom labels per product by including this attribute multiple times:
- custom_label_0
- custom_label_1
- custom_label_2
- custom_label_3
- custom_label_4
Use only 1,000 unique values for each custom label across your Merchant Center account

Identifier custom_label_3

Optional
Label that you assign to a product to help organize bidding and reporting in Shopping campaigns

Example

seasonal
clearance
holiday
sale
price range

Syntax
Max 100 characters

Use a value that you'll recognize in your Shopping campaign. The value won't be shown to users who see your ads
Submit up to 5 custom labels per product by including this attribute multiple times:
- custom_label_0
- custom_label_1
- custom_label_2
- custom_label_3
- custom_label_4
Use only 1,000 unique values for each custom label across your Merchant Center account

Identifier custom_label_4

Optional
Label that you assign to a product to help organize bidding and reporting in Shopping campaigns

Example

seasonal
clearance
holiday
sale
price range

Syntax
Max 100 characters

Use a value that you'll recognize in your Shopping campaign. The value won't be shown to users who see your ads
Submit up to 5 custom labels per product by including this attribute multiple times:
- custom_label_0
- custom_label_1
- custom_label_2
- custom_label_3
- custom_label_4
Use only 1,000 unique values for each custom label across your Merchant Center account

Identifier promotion_id

Optional (Required for Merchant Promotions in Australia, France, Germany, India, the UK and the US)
An identifier that allows to you match products to Merchant promotions

Example
ABC123

Syntax
Max 50 characters

Use a unique and case sensitive ID without spaces or symbols (e.g., %, !)
To map specific promotions to specific products, submit the same promotion_id in your product data and promotion data
Submit up to 10 promotion IDs for one product by including this attribute multiple times

Identifier included_destination

Optional
A setting that you can use to include a product in a specific type of advertising campaign

Example
Shopping

Supported values

Shopping
Shopping Actions
Display Ads

Identifier excluded_destination

Optional
A setting that you can use to exclude a product from participating in a specific type of advertising campaign

Example
Shopping

Supported values

Shopping
Shopping Actions
Display Ads

Identifier shipping_label

Optional
Label that you assign to a product to help assign correct shipping costs in Merchant Center account settings

Example
perishable

Syntax
Max 100 characters

Use a value that you'll recognize in your account shipping settings. The value won't be shown to users who see your ads. Examples:
- Sameday
- Oversize
- Only FedEx

Identifier shipping_weight

Optional (Required for carrier-calculated rates, a table based on weight, or a rule based on weight in your account shipping settings)
The weight of the product used to calculate the shipping cost

Supported weights

0–2000 lbs for imperial
0–1000 kgs for metric

Example
3 kg

Syntax
Integer + unit

Supported units

lb
oz
g
kg

Submit this value if you set up account shipping settings for carrier-calculated rates or weight-based shipping services

Identifier shipping_length

Optional (Required for carrier-calculated rates in your account shipping settings)
The length of the product used to calculate the shipping cost by dimensional weight

Example
20 in

Syntax
Integer + unit

Supported integers

1 - 150 for inches
1 - 400 for cm

Supported units

in
cm

Submit this value if you set up account shipping settings for carrier-calculated rates
If you don't provide shipping dimension attributes while using carrier-calculated rates, we won't be able to calculate rates based on the dimensional weight of the item. If that's the case, we'll just calculate the rates based on the value you provided in shipping_weight
If you submit this attribute, submit all shipping dimension attributes:
- shipping_length
- shipping_width
- shipping_height
Use the same unit for all shipping dimension attributes that apply to a single product
Keep in mind that Google doesn't automatically calculate additional shipping cost for oversize items. If your package would be considered large or oversized by your carrier, you should either use the shipping attribute to set shipping cost for an individual product or use the shipping_label attribute with account shipping settings to set the cost

Identifier shipping_width

Optional (Required for carrier-calculated rates in your account shipping settings)
The width of the product used to calculate the shipping cost by dimensional weight

Example
20 in

Syntax
Integer + unit

Supported integers
A value between 1 and 1000

Supported units

in
cm

Meet the requirements for the shipping_length attribute

Identifier shipping_height

Optional (Required for carrier-calculated rates in your account shipping settings)
The height of the product used to calculate the shipping cost by dimensional weight

Example
20 in

Syntax
Integer + unit

Supported integers
A value between 1 and 1000

Supported units

in
cm

Meet the requirements for the shipping_length attribute

Identifier min_handling_time

Optional (US only)
The shortest amount of time between when an order is placed for a product and when the product ships.

Example
1

Syntax
Integer, greater than 1

Schema.org property

Offer.deliveryLeadTime.minValue

Meet the requirements for the max_handling_timeattribute

Identifier max_handling_time

Optional (US only)
The longest amount of time between when an order is placed for a product and when the product ships.

Example
3

Syntax
Integer, greater than 1

Schema.org property

Offer.deliveryLeadTime.maxValue

Submit this attribute if you want to display the overall time it takes for a product to arrive at its destination
Do not include weekends.
For products ready to be shipped the same day, submit 0.
For submitting a time range submit max_handling_time in combination with min_handling_time.

Identifier tax

Required (Available for the US only)
Your product’s sales tax rate in percent

Example
US:CA:5.00:y

Syntax
tax uses 4 sub-attributes:

rate (required)
Tax rate as a percentage
country (optional)
ISO 3166 country code
region or postal_codeor location_id(optional)
tax_ship (optional)
Specify if you charge tax on shipping. Accepted values are yes or no

Use this setting only to override the account tax settings for an individual item. We recommend that you submit tax information for all your products using the account settings in Merchant Center
For the US and Canada
- Don't include tax in the price attribute. For the US only, include the tax in the tax attribute if you need to override your account settings
For all other countries
- Include value added tax (VAT) or Goods and Services Tax (GST) in the price attribute and do not use the tax attribute

Identifier tax_category

Optional (Recommended for custom tax rates at the account level)
A category that classifies your product by specific tax rules

Example
apparel

Syntax
Max 100 characters

Use this attribute if you have products that have a specific tax rate.
- Category labels in your product data must match the labels you enter in the Categories section in Merchant Center.

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Identifier id

Identifier title

Identifier description

Identifier link

Identifier image_link

Identifier price

Identifier availability

Identifier size

Identifier condition

Identifier gender

Identifier color

Identifier age_group

Identifier item_group_id

Identifier google_product_category

Identifier product_type

Identifier sale_price

Identifier sale_price_effective_date

Identifier gtin

Identifier brand

Identifier mpn

Identifier shipping

Identifier custom_label_0

Identifier identifier_exists

Identifier mobile_link

Identifier additional_image_link

Identifier availability_date

Identifier expiration_date

Identifier cost_of_goods_sold

Identifier unit_pricing_measure

Identifier unit_pricing_base_measure

Identifier installment

Identifier loyalty_points

Identifier adult

Identifier multipack

Identifier is_bundle

Identifier energy_efficiency_class

Identifier energy_efficiency_class_min

Identifier energy_efficiency_class_max

Identifier material

Identifier size_type

Identifier size_system

Identifier ads_redirect

Identifier custom_label_1

Identifier custom_label_2

Identifier custom_label_3

Identifier custom_label_4

Identifier promotion_id

Identifier included_destination

Identifier excluded_destination

Identifier shipping_label

Identifier shipping_weight

Identifier shipping_length

Identifier shipping_width

Identifier shipping_height

Identifier min_handling_time

Identifier max_handling_time

Identifier tax

Identifier tax_category